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August 20, 2005
The wisdom of the crowd
Chip Deale asks how associations are responding to the rise of DIY content creators and their communities.
If you show me your wiki, I'll show you mine...
Fascinating example cited by Elliott Masie on how Microsoft is going to use a “wiki” -- “a blog on steroids” -- to produce content for the users manual for its next operating system. 10,000 users will contribute, with the content immediately available in 47 languages. For someone of my generation -- 50+ -- this is really intriguing and neat!
Masie cites this approach as an example of how members can transition from being consumers to being producers of content and learning. Says Masie: “Passion for community-based content is going to be huge.”
Any associations doing this? Or, perhaps more directly applicable to our world, will associations by and large embrace or rebuff this coming reality (and the others to which Masie refers in his fascinating presentation)?
Thanks Chip. You ask a very important question and, in fact, this blog is something of an example of what Masie is talking about. The overwhelming majority of the content on this blog was created by members of the Annual Meeting community rather than association staff. (Associations Now editor-in-chief Scott Briscoe was a integral contributor.) The primary bloggers for this meeting, as well as its X-Blog contributors, are all volunteers. ASAE & the Center placed its trust in us. Would your association do the same?
Posted by X-Blog Contributor at August 20, 2005 08:10 AM
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