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August 14, 2005

THE book

A wealth of knoweldge and ideas await you at the ASAE & The Center bookstore, but tucked away in a corner there is one copy of one book that, perhaps, has the best possibility of challenging someone to break out of a rut and find success by trying something new. The book is Maverick by Ricardo Semler. Executive Update, the magazine that was published by The Center through June of this year, had an article by Semler in the June 2004 issue that sparked quite a debate on the ASAE Executive Management listserver.

In any event, if you can find the one copy of this book in the bookstore, it comes with my highest recommendation. But act fast, it is, in fact, the last copy of the book that ASAE & The Center have for sale.

maverick cover.jpg

Posted by ScottBriscoe at August 14, 2005 06:56 AM

Comments

Yeah, Semler is a hero. Wish I had an ounce of his courage.

Posted by: ScottBriscoe at August 16, 2005 10:10 PM

Read anything Semler writes. I found The Seven-Day Weekend even more provocative.

Posted by: Jeffrey Cufaude at August 16, 2005 09:16 AM

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