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August 15, 2005
Planning to Plan
(More from Stan Slap's Sunday Session ... say that three times fast)
Slap says that most strategies in most organizations don't work. At least, they rarely work the way they were supposed to work. Successful companies look like they have a strategy that works when in fact what they usually have is a whole bunch of strategies coming one after another in rapidfire succession. When one strategy goes off in an unexpected direction or hits a snag, that's okay, 'cause here comes another one.
Most people think that "strategies" have to be planned well to succeed, and Slap says "nuts!" to that. Implementation matters, not planning. Most plans skip over a lot of the implementation (Slap says they go in the order of "1, 2, 3 -- 10!") because we're not very good at predicting the future.
That's okay, as long as we know how to "implement" well. The secret to successful "implementation" is knowing when to change with reality (instead of blindly following a "plan".)
Still more to come, including an explanation of why good advertising is dangerous.
Posted by Kevin Holland at August 15, 2005 01:48 PM
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