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August 15, 2005
How to tell a story
Stories capture our attentions and are more memorable than mere facts and figures. A well developed story will help you communicate more effectively. During their session "What is Your Story? Crystallizing a Leadership Experience" I learned from Lori Silverman, Karen Dietz and Mark Anderson, CAE about how to craft a meaningful and impactful story. Here are a few tips from their session:
Storytelling is not just art -- it's a science
Allow your audience to draw meaning from the story, however...
Always give the moral (a key point) at the end,
And give a call to action.
Posted by Ben Martin at August 15, 2005 11:55 AM
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