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August 20, 2005
Fundraising insights for philanthropics
Newly-minted ASAE Fellow Cathy Brown, CAE, executive director of the Children Affected by AIDS Foundation, shared the following report on a session she moderated during the Annual Meeting.
Cutting Edge Fundraising Strategies Offered by St. Jude Children's Research Hospital
At the session entitled, Learning from the Past, Looking to the Future: Sharing Experiences with St. Jude Children's Hospital, two development experts offered insight into strategies that can really help your development program. Phil McCarty and David Tucker traced the history of St. Jude and the original opening of the hospital by Danny Thomas in 1962. At that time, the hospital raised $1.2 million each year. Today, $1.3 million a day is required to adequately run the hospital and the more than 1 million square fee of research laboratory space.
Phil and David talked about the evolution of their development strategic plan and how in the early years, St. Jude was built on the "one dollar at a time" philosophy. Naturally since their evolution, they have become much more focused on the strategic direction of the hospital, its research and outreach. Therefore, a strategic planning approach is required for development.
David specifically talked about their gift planning division and the growth of their principal gift approach with donors intending to grant gifts in access of $500,000 in a 12-24 month period. Phil talked about the new Signature Branding Program that was established in 2004, called the St. Jude Thanks and Giving Program. Spearheaded personally by Marlo Thomas, the program brings retail partners, their vendors and St. Jude together during the "Thanksgiving Shopping Season".
Posted by X-Blog Contributor at August 20, 2005 07:47 AM
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