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August 18, 2005

All Business is Show Business

I missed Scott McKain's session on All Business is Show Business, but a co-worker attended and said she enjoyed it. As others have said, it's easy to get back to work and forget all of the great things you have learned.

That's one reason I would recommend blogging the annual meeting as a way to retain more of the great information. Because I knew I would be writing about sessions afterwards, I listened much more attentively. I tried harder. And writing about it afterwards cemented it more in my mind.

This morning, while shoveling through the Inbox, Fast Company pointed to an article they published in 1999, How to Wow An Audience - Every Time. It focuses, like McKain, on using acting's best practices to inject energy and flair in our professional lives.

In his book, McKain relates that in a recent survey more than 70% of shoppers said they would tend to switch where they buy things if it were "more fun" to shop somewhere else. (To read an excerpt from the book, click here.) And I think that was one of the great successes of the ASAE annual meeting - it was definitely more fun this year, from the speakers to the entertainment.

Congratulations to all of the ASAE staff on a job well done. In addition to all of the great speakers, I got some great ideas on how to make our annual meeting more fun through your examples.

Posted by Shawn Lea at August 18, 2005 10:02 AM


And what a Show!! The 2005 ASAE & Center annual conference and exposition were sterling examples of staff and volunteers working together for excellence. I still am amazed at the extremely positive impact of the merger of ASAE and The Center. The results were apparent throughout the Nashville experience -- diverse topics across all facets of association management and leadership, diverse ways to learn, numerous resources, dynamic exhibit halls, and superb settings for networking! Thank you ASAE & the Center, Nashville CVB, Gaylord Opryland, Marriott, and all others who made this an inspiring, educational, and fun experience. You truly put the "ing in thing" ala Jim Gilmore's thought leader session -- definitely an experience to remember. Amanda Batson

Posted by: Amanda Batson at August 18, 2005 12:18 PM

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