Live blogging from Monday's general session...
It's not, after all, about the products and services we offer to members...it's about strategy focused on values, innovation from the perspective that anyone in the world can have great ideas (imagine customers designing products!), and the human side of enterprise. Top companies, and leaders in their marketplace, use these approaches to their businesses.
As to the human side...Bill Taylor of Fast Company suggests you ask yourself why the best people in the field should work for you...how can you get more than your fair share of the best people in association management on your team?