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Aligning passions and work...

Panelist Lyn Heward just shared a Cirque du Soleil philosophy that might be kind of radical in the association world that focuses so strongly on members: what do staff members want to feel about the place they work? How do their perceptions and their emotion and their passion connect with what they do every day?

Seems to me that giving some attention to our people – not just their skills and what they bring to the work, but finding out what they’re passionate about and connecting that to the jobs they do – might light some sparks that could lead to innovative and creative approaches to member service. Even if that passion is not directly related to the jobs they were hired for…maybe look at another way to align responsibilities so that people can bring their passions to work and actually use them.