Quick clicks: September 27, 2012
Have you heard about the new AssociationsNow.com? Tomorrow I'll be sharing more details about the new site, but the short version is that AssociationsNow.com will be the new location for ASAE's blogging on association management, beginning Monday. So, that means today's Quick Clicks post will be the final installment in its current form. But, fear not, as we'll continue to curate the best of the association blogosphere over on the new site. It will look a bit different, but I think you'll like it. Stay tuned for more details!
Now, on with the links:
Community management. Lindy Dreyer talks with a lot of community managers, and she sums up five core lessons from the best of them.
New product development. Knowledge@Wharton explains what organizations can learn from Bud Light Lime and Nintendo Wii about entering new markets.
CEO onboarding. Elizabeth Engel, CAE, says a new CEO's background and an association's internal structure are leading influences in a transition process, and she offers a list of ways to prepare for a smooth one.
Customer service. Maggie McGary tells her tale of dealing with her broadband-internet provider over service issues. Calling regular customer service got her nowhere, but posting on Facebook about her problems got her a solution (sort of) right away. Her takeaway: "Checking off the box of social media customer service while leaving traditional customer service untouched is ultimately a recipe for failure, because a confused customer isn't necessarily a happy customer."
Speaker selection. Meetings & Conventions shares some interesting data on how meeting planners choose event speakers. Thirteen percent of survey respondents said they don't pay for speakers, while 3 percent said they budget more than $50,000.
Video. Cynthia D'Amour shares a video from the Craft & Hobby Association that features CHA staff dancing and singing to promote their upcoming conference and tradeshow. It also kicks off a video contest for CHA members to promote the event, as well.
Volunteer management. Shawn Kendrick at the Engergize Inc. Blog shares several ideas for dealing with last-minute volunteer cancellations.
Technology. Wes Trochlil surveyed association execs on their biggest IT challenges, and he was a bit surprised by a few high-profile topics that didn't crack the top five.
Government relations. Stefanie Reeves, CAE, shares some advice for CAE candidates studying up on government relations, which she notes is the CAE domain that, by far, candidates feel the least prepared for.
- Dave Phillips, CAE, says associations must define their core members: "If an association fails to define its core member, then, by default, it will attempt to be all things to all members and end up being nothing special to anyone."
- Anna Caraveli says she hears the "we're too busy to take the time for strategic thinking" excuse from associations too often, but she never hears it from the ones who are truly customer-focused.
- Jeff Cobb writes that most adults are not prepared to continue learning after finishing high school or college, which is a big problem for maintaining a skilled workforce. Associations should be stepping in to solve this problem, but they're not doing enough, he says.
- Dave Lutz calls Continuing Education Units the "fool's gold" of conference marketing: "I have yet to find an organization whose own research has proven that CEU acquisition is a major conference draw," he writes.
Future of associations. Jamie Notter responded to my "big and niche" post from two weeks ago to say that associations need to understand they aren't entitled to exist, and embracing that reality may just free them to build a more effective future for themselves.
Free membership. Steve Drake shares the story of the Small Business Association of Michigan, which added a free-membership category to its membership structure, primarily in effort to expand its lobbying clout: "Our messages focus on cause … NOT on the benefits you'll receive," says SBAM CEO Rob Fowler.
Membership marketing. Tony Rossell breaks out some important formulas to help you determine how to budget for recruitment and renewal efforts.
Boards. Rick Moyers points the spotlight at Susan G. Komen for the Cure to illustrate the dangers of founder's syndrome.