Lowell Aplebaum shares "Associations Lessons from Dr. Seuss."
At the Great Ideas Ignite session Monday evening at ASAE's 2012 Great Ideas Conference, an audience member described the Ignite presentation format as "the Twitter of presentations." Speakers must keep their messages to five minutes long, with 20 auto-advancing slides to accompany, so that description is a good one.
In that spirit, I'll share a lesson from each Ignite presentation tonight, and I'll keep them nice and short.
"What Seven Jobs at Three Associations has Taught Me." Beau Ballinger, certification programs manager, Investment Management Consultants Association. Among Beau's lessons learned: be passionate. You have the responsibility as an association professional to act with as much passion as your members do, he said.
"So What if it Feels Uncomfortable?" Elizabeth Brisson, association and affinity marketing consultant, MetLife. In her life, Liz has overcome fears of flying, public speaking, and heights. But she says she always remembers that, if you are growing, you will always be out of your comfort zone.
"Speaking of Great Ideas." Christine Smith, CEO, Boxwood. Christine shared five ways associations can recognize their staff and members and closed with this note about the importance of recognition: "Think about a time you were recognized for a job well done and how it felt, and ask yourself when was last time you made your employees feel that way."
"Associations--Let's Date First." Mariela McIlwraith, CMP, CMM, MBA, president, Meeting Change. Mariela likened the association-member relationship to a courtship. She said she would never date someone who sent her a lot of email spam, and that she doesn't like it when her significant other [association] forgets about her when someone new [prospective member] shows up.
"What Attending Eleven Different Schools Taught Me About Change." Shelly Alcorn, CAE, principal, Alcorn Associates Management Consulting. Shelly moved a lot in her childhood, and she said the ups and downs through that experience taught her that change can be: empowering, enlightening, stifling, courageous, chaotic, overwhelming, defining, accepted, inevitable, and survivable.
"Quick PR Tips and Tricks: Lessons from Teen Idols." Adele Cehrs, president, Epic PR Group. Adele loves Elvis, and she pointed to several of his qualities that association PR pros can learn from. My favorite: embrace imitators.
"Associations Lessons from Dr. Seuss." Lowell Aplebaum, director, membership & councils, International Facility Management Association. From reading bedtime stories to his son, Lowell has learned some association lessons. He reinvisioned a Dr. Seuss classic as "Green Eggs and the Private Social Media Site," and turned a rhyme that encouraged associations to build member buy-in for a private social networking platform rather than forcing it upon them.
As is custom for Ignite, the presentations were video recorded. Check them out on the Great Ideas Conference website or ASAE's YouTube channel.
Flickr photo by ahissrich.