Can you change your association's culture?
Organizational culture is a hot topic at Great Ideas this year. In a well-attended Idea Lab session Monday, attendees took a look at both the ideal and the real.
Led by Jodie Slaughter, FASAE, of McKinley Advisors, the group started by listing characteristics of an association culture they aspired to: one that is "professional without being stodgy," collaborative, respectful, and helmed by leaders who value inclusiveness, ensuring that all members and staff have opportunities to contribute to the mission.
Then came the reality check. With Slaughter's guidance, attendees undertook an assessment of their own organization's culture, ultimately determining which of four types it most resembled (described by Bruce Tharp in his white paper, Organizational Culture):
- The Clan: a collaborative culture
- The Adhocracy: a culture marked by creativity, innovation, and risk-taking
- The Market: a culture driven by competition
- The Heirarchy: a controlled culture that puts a premium on stability
"There's no right or wrong culture," Slaughter said. "There's only whether the culture fits the mission of the organization."
But when the two don't fit, how to bring change, especially when culture is ingrained in an organization? Some attendees questioned the ability of association staff other than the CEO to change the organization's culture; others suggested that the belief that change can only come from the top is itself a cultural assumption.
Although an organization's chief executive and top volunteers clearly have the most leverage to bring about change, "cultural influencers need not be those officially in charge," Slaughter said.
Ultimately, she said, "culture is largely a function of what you pay attention to. It's changed by what you measure and monitor. That's what your organization values." For example, she asked, does your organization pay as much attention to staff retention as member retention? Should it?
And pretty talk about fostering a healthy culture has to be supported by action and modeling. "You cannot fake it. You have to embody the values that you want to promote," Slaughter said.
Does your organization know what kind of culture it needs to accomplish its mission? Does it walk the talk? And can positive change be a grassroots effort, or does it have to come from the top? Tell us what you think.
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Hello, Acronym readers. Julie Shoop here, reporting to you from the ASAE 
