Making Thank-you's Meaningful
'Tis the season of "thank you," the time of year when our organizations not only receive the greatest number of donations but also express our gratitude for members' support and money. We read a lot about the importance of thanking people in ways that are meaningful to them, and I'm hearing some positive stories from organizations that have been trying to experiment with ways to do that.
Meals on Wheels, for instance, just launched an online radio station whose inaugural program, "Wheels in Motion," featured President and CEO Enid Borden and one of her affiliate leaders talking specifically about what they were most grateful for as they continue their fight to end hunger among senior citizens. They know that many elderly people--both their clients and volunteers--still listen regularly to their radios for news and entertainment, while younger people listen online and will be comfortable setting up RSS feeds and downloading the ongoing program from iTunes.
Another organization called my house the other night to thank me and celebrate my "five-year anniversary as a donor." The donation is a no brainer for me--the group works hard to stretch my money and doesn't inundate us with excessive appeals. Still, it was nice to have someone call to let me know that they appreciated my loyalty as much as my money. I'll be aiming to celebrate 10 years with that organization, for sure.
And here's one of those great stories you wish would happen to every one of your favorite charities: A member had given a nonprofit a $1,000 donation recently. Although they don't usually call donors, a staffer gave a ring and thanked him personally, developing such a rapport (and not making another ask) that the man immediately sent a check for $10,000 more! If we could all be so fortunate....
And finally, this is my own chance to say thank you to the many ASAE members and other association/nonprofit and business professionals who willingly give up their time and wisdom to me so that I can share their experiences, advice, and ideas with others for the greater good. You are what make this blog, our magazine and other publications, our website, and our education sessions and events relevant and helpful to thousands of your peers and partners.
Thank you, thank you, thank you!