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Quick clicks: April 26, 2012

Millennials. Jeff Hurt shares the highlights of McCann WorldGroup's "The Truth About Youth" study and what the findings mean for associations.

More millennials. Ryan Crowe is a graduate student and doesn't really know what associations do. You might think that's too bad for him, but he'd argue that that's bad news for you. (Be sure to check the discussion in the comments, too.)

Associations' role in society. Eric Lanke, CAE, just read Shelly and Mark Alcorn's report "The 2012 Association Forecast: Provocative Proposals for Future Change," (which you should probably do, too), and suggests that associations must both learn from the for-profit sector and also re-establish themselves as "a fundamental component of our functioning democracy."

Strategy. Andrea Pellegrino writes that associations should abandon their missions. "[I]n organizations that are struggling to keep members and customers, the organization's mission is often one of the main roadblocks to growth," she writes.

More strategy. Jamie Notter points to a blog post on Harvard Business Review about the downfall of Sony and draws some lessons on why strategies fail when the context around them changes (and how this might be happening to associations.)

Economy. Toronto-based AMC Zzeem conducted a survey of Canadian membership organizations and, similar to findings in a similar study of U.S. associations by ASAE, found that the economic recovery is proving to be a very slow one for associations.

Board size. Jan Masaoka at Blue Avocado answers the question, "what size should our board be?"

Embracing failure. Two weeks after NTEN's 2012 Nonprofit Technology Conference, Executive Director Holly Ross writes a blog post about lessons learned from eight failures at the event. Would your association CEO do that?

Questions. Greg Roth examines the lost art of asking questions.

Facebook Timeline. Maggie McGary says Facebook's Timeline page layout is bad for brand pages and explains why.

Organization. Cindy Butts, CAE, is cleaning up 24 years of clutter in her office and offers some tips for better office organization.

Twitter. Data collected by Dan Zarella shows that tweeting links generates more retweets than does tweeting replies. In other words, broadcasting beats conversation, at least if retweets is your measurement of success.

Information overload. Mark Golden, CAE, explains his mixed emotions about the rise of social media and the minute-by-minute news cycle. He writes that social media is "empowering, but it also creates an elevated need to take personal responsibility for exercising discipline and integrity in drawing your conclusions."

Learning. Kevin Makice at Wired's GeekDad blog takes a close look at the "flipped classroom" model. Lots of ideas here to rethink association learning methods.

Volunteer engagement. Speaking of flipping, Jeffrey Cufaude suggest a new way to approach working with association volunteers and calls it "Flipped Volunteering: The Better Way to Invite and Engage."

Online community. Joshua Paul recommends adopting a 24-hour rule to get a private online community up and running: "an organization must ensure that all discussions are responded to within 24-hours of the initial posting."

Meetings technology. We've come a long way. Corbin Ball documents the highlights of 30+ years of advancements in meetings and events technology.

Apps for lobbyists. Stefanie Reeves, CAE, recommends nine mobile apps for association GR pros.


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