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The Fiction Fix

Last week I wrote about the virtues of skepticism when it comes to storytelling—why it's important to be wary about organizations that use storytelling to burnish positive images about themselves, because there's a good chance they're covering up messes that don't neatly fit the narrative. Your comments to that post got me thinking more about when storytelling does and doesn't do its job. (And as an editor at Associations Now who's stared at plenty of blank screens trying to write, I think about this a fair bit.)

So let's add one more complication here: At the Harvard Business Review website, author Anne Kreamer writes about "the business case for reading novels." By "business case," Kreamer means to say that reading fiction bolsters the kinds of qualities that we admire in leaders but which leaders sometimes have a hard time cultivating: emotional intelligence, empathy, poise, conscientiousness. There's data to back up the claim. According to one study she cites, people who read fiction were better equipped to detect emotional cues in others. Moreover, Kreamer argues, fiction is a way to experience the rougher emotions we try to avoid in everyday life, the better to deal with them when they do come up.

I like the idea in the abstract, though I think fiction is only so beneficial as a leadership tool. As Kreamer points out, people who already have "high interpersonal skills" won't necessarily benefit. And however I look at it, I'm not convinced that the novel I'm reading at the moment, Charles Johnson's Middle Passage, which is set on a mutinous slave ship in 1830, has much to teach me about leadership, even in an inverted, here's-how-to-do-it-wrong kind of way. But I don't read fiction to be taught so much as to be reminded: to remember that there are sometimes voices I hadn't considered, that some of the verities I was sure of years ago (or last month) aren't necessarily so, and that the essential but hard-won personal stuff Kreamer mentions—emotional intelligence, empathy, poise, conscientiousness—still matters. Novels aren't formal training; at best they're refresher courses.

But let me throw it to you, an association readership that I know often balances the must-read business books with less-business-y ones. Is there a business case for novels, as Kreamer argues, or do they serve to bolster the storytelling instinct that threaten to make our narratives a little too pat?

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Comments

I think this is analogous to a liberal arts education, which doesn't teach you a particular trade or skill, but does teach you how to think. I'm pretty sure the time I spend reading a TC Boyle or Jane Smiley novel is FAR better invested than putting that same time towards reading 99.8% of the business books out there, which are often so much trite, obvious, poorly written crap.

After reading the Kreamer post and Athitakis's post above, I find the business case for reading novels to be reasonable. Beyond storytelling, Kreamer reinforces the power of fictional characters to reveal unique insights and emotions. Unfortunately, today's business or association executive often has a short supply of empathy (note recent occupy movements); thus, novels can be sources for empathy development. Even Middle Passage (which I have not read) probably taps those core emotions that make us human. Emotions and empathy for those around us can form strong organizational threads. Lack thereof can weaken the business or association bonds.

Elizabeth and Amanda, thanks (belatedly) for your thoughts. I agree that novels are a way into critical thinking, and part of that might have to do with the fact that novels (at their best) can provide more immersive ways to think about the world than business books. I'm not knocking those: You can pull a handful of great insights from a business book. But novels are in the business of worldbuilding (to pull a term from the world of science fiction), and in that way they can be ways to think about how organizations are structured. Fiction questions can be business questions: How do all the parts fit together? What's driving the conflict?

Interesting post from a literary agent who asserts women are the primary readers of fiction ( as well as books overall), and that men mostly read genre fiction:

http://andyrossagency.wordpress.com/2012/01/19/battle-of-the-literary-fiction-sexes/

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