Quick clicks: Two-by-two edition
After rounding up some of the best blog posts on association management from the past two weeks, I found I had several pairs of posts on matching topics. So, I paired them up on the list below. Enjoy.
- Did you know that Monday was Community Manager Appreciation Day? Well, thanks to Maggie McGary, now you do. So go give your association's community manager(s) a belated "thanks."
- Colleen Dilenschneider explains why quality, not quantity, matters most in building your organization's online followers.
- Laura Otten writes that some struggling nonprofits won't change until they hit rock bottom, much like an addict. "There are those who love the problem so much, they really aren't interested in a solution."Â
- Andy Freed shares a "To Don't" list for associations, inspired by and marking 15 years since the release of Built to Last by Jim Collins.
- Stefanie Reeves, CAE, reads about "the dawn of social lobbying" and argues that lobbying has always been social.
- David Patt, CAE, highlights the fine line an association must walk in supporting politicians but also not getting lumped in with them when they draw public backlash.
- Aaron Wolowiec, CAE, explains how a strong pursuit of a relational business model (rather than transactional) can be a key method for recruiting and retaining members.
- Two weeks ago, Elizabeth Engel, CAE, responded to Mark Athitakis's post here on Acronym to say that reading fiction teaches you how to think. So it's no surprise this week that she explains what associations can learn about engaging retired members from The Hitchhiker's Guide to the Galaxy.
- Jeffrey Cufaude thinks a lot of organizations "missed the memo" on effective meetings. Convenietly, he recaps it nicely here if you missed it too.
- Speaking of the future of meetings, after what she saw at the PCMA Convening Leaders and the Virtual Edge Summit, Michelle Bruno writes that the future for meeting planners is one in which "the traditional competencies (and assumptions) will no longer be adequate for the job."
Management. Virgil Carter shares five new management metrics. My favorites on the list are "flow-state percentage" and "positive-feedback ratio."
Customer service. Jeff Hurt explains how organizations are using social media for "digital customer service," like a online version of the bell on a concierge desk.
Nondues revenue. Erik Schonher points out a source of revenue your association might not have considered before: list rentals. And he offers several questions you should ask if you're looking for a list management company to manage rentals of your membership list.
Membership models. Lowll Aplebaum makes a guest appearance on the Affiniscape Blog to argue that the end of the traditional membership model is not a sign of impending doom but rather an opportunity to remake the membership model in any way we can imagine.
Strategic planning. Eric Lanke, CAE, concurs with Humanize authors Maddie Grant, CAE, and Jamie Notter that strategic planning is a term that should be done away with.