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Communicating about awards

The following is a guest post from Scott D. Oser, president of Scott Oser Associates.

Why don't more people attend the Gold Circle Awards?

I am sitting in the 2011 Gold Circle Awards ceremony. The awards honor the best communications pieces from associations for the year and is facilitated by the Communications Section Council. I have judged for the last two years and have found it very valuable. This is a great way for associations to get recognized for doing great work. Why don't more people submit and why don't more people attend the awards? Lack of awareness?

Be sure to check out the list of the 2011 Gold Circle Award winners.



Hi Scott

I noticed over the past few years that I get a great deal of benefit from judging--it's almost awe-inspiring how much associations continue to cover with their content, particularly in their print magazines, and how well they do it. But I do wonder if the care that has been taken and the degree of investment (emotional and financial) in that medium isn't declining the same way that overall print media is today.

The content that has replaced it is much harder to judge at any moment in time, so an association with a great magazine ten years ago now has a vibrant community or practice with a huge storehouse of user-generated content. It's just as valuable, if not more so, but it's harder to package for an awards contest, harder to judge, and harder to learn/steal ideas from.

I still find DMA & DMAW awards fascinating learning opportunities and always make time to visit the space they occupy on the exhibit floor to treat like a bookstore ... where I leaf through the case studies and view the entries. Not sure if ASAE still displays the winners openly but to me the best thing about awards is to have practitioners self-nominate their programs as case studies of innovation and all-round great work...

ASDA won a Gold Circle for our blog (www.ASDAblog.com). I was disappointed, too, that more people weren't there to see the great talent (and ideas) of the other winners. Perhaps ASAE could showcase them better in 2012 with a gallery or dedicate a session to it? I know I would have been happy to speak to the work that goes into running a (award-winning) blog! And if the session exists in 2012, I would definitely attend to get ideas that are proven to work.

Cheryl, I love that idea! A session on the secrets to award-winning blogs, as long as both tiny and large staffs are represented, would be so helpful. If it's known that award winners are offered the spotlight at ASAE conferences, it might help to boost award entries too.

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