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Quick clicks: June 9, 2011

Defining roles. Confused about who's in charge of what at your association? Define activities as either "mission driven" or "business operations" and divide duties between volunteers and staff accordingly, writes Virgil Carter at the Plexus Consulting Group blog.

Relevance. Innovate all you want, but it won't matter if you're not relevant, says Ellen Behrens at the aLearning Blog.

Passion versus skill. Is passion for your association's cause a relevant qualification for a job applicant? David Patt, CAE, thinks not: "A skilled professional should be able to fulfill … duties for any organization," he writes. Do you agree?

QR codes are neat, and they're even neater when an association uses them to help conference attendees download handouts, read speaker bios, and more, like Association Media & Publishing did at its annual meeting last week. (via Maddie Grant, CAE, at SocialFish)

In-person meetings. Ever met a person in a hotel-lobby poker game and then later asked that person to speak at a conference? Robert Rosenthal at the Engaging Volunteers blog has, and that's the power of "off book" interactions (aka "hallway conversations") that can only take place at face-to-face events.

Employee satisfaction correlates to customer satisfaction, which correlates to profitability. Perhaps not surprising, but a good reminder about the value of employee morale. (via Jason Hensel at the PlusPoint blog)

Blogging. Do your association have a blog? Do you have members who are experts in their profession? Here's four ways to put the two together, from the experts at Copyblogger.

Technology. You might have heard some buzz about iCloud, iOS 5, and other announcements from Apple this week. Joshua Paul at the Socious Member Engagement Blog shares his thoughts on what the new developments mean for associations and what they can learn from Apple's corporate style.

Business models. Taking a cue from my fellow blogger Scott, I must point out Seth Godin's latest post about how the gap between free and paid is growing ever wider (and the pursuant business model growing ever more challenging). It's one of the longest blog posts I've ever seen Godin write (which is still short, by some measures), but it's worth a read.



Thank you for the reference to the U-Missouri study. So often we ignore the obvious correlation between employee morale and member satisfaction. These studies have been conducted repeatedly and yet, as the blog author notes, we tend to miss the importance of focusing first on measuring, addressing and improving staff morale. It's funny how many of survey our members frequently and never conduct an employee survey, do 360 degree evaluations, etc.

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