Acronym

Down the street from my office is the Polaner factory. About 10 years ago, I watched their "XX days No Lost-Time Accident" sign reach 1000 days. The sign was adorned with balloons and streamers. I was excited for them. Then a few weeks later, the sign was back down to seven days. A few of my coworkers saw it too. We didn't even really know what a lost-time accident was, but we were sad. After all, 1000 days of anything is quite an accomplishment. Then BAM! - the celebration was over.

This week the sign says 1507 days. WOW!

I've been watching this sign with anticipation for more than four years! What strikes me is that I don't know anyone that works there. I don't even buy their products. I did try their sugar-free product once and thought it was gross. I can go weeks and not even notice the sign. Still, this week I was compelled to send them an email through their "Contact Us" page to congratulate them. Here is their response:

Thank you so much for taking the time to share your kind comments about the hard-working staff at our Roseland facility. As a company that provides the public with high quality consumer products it gives all of us great pride in knowing that the dedication and strong work ethics of the employees at Roseland are appreciated and acknowledged. Please be assured that your comments will be forwarded to Management.

It's a nice formal response. Though, I don't think they seem all that excited either here or in general. They didn't even spring for balloons. It's not like they print this accomplishment on the jam labels. Only the people who drive by ever see the sign. And what does it really mean to me anyway? How is my life better because no one in their factory had a traumatic injury?

The whole experience made me wonder a few things:

• What can your members do (or not do) for 1500 days?


• What member accomplishments should be celebrated publicly?


• How do we inspire the public to contact us and rave about our members?


• Do members want us to tell the world?


• How can we spread the word in a way that connects with the public?