How Would an Oscar Affect Your Organization?
Almost anyone who goes to the movies has probably seen the Oscar-nominated The King's Speech. The remarkable film captures the lifelong battle of the future King George against the serious stuttering that threatens to weaken his leadership at a time when he is ascending the throne and speaking out against the rise of Hitler.
It also shone an unprecedented spotlight on a personal and professional challenge faced by millions of adults and children worldwide.
"We've waited a lifetime to get this kind of interest in stuttering, so it's thrilling for us," said Jane Fraser, president of The Stuttering Foundation and vice president of the Association for Research into Stammering in Childhood, Michael Palin Centre, in London, when I gave her a call today for a pre-Oscars chat about the impact of the film on her organization.
"Our website hits have doubled," she added, noting that speech therapists across the country report a big jump in the number of inquiries from people who stutter and their families since the movie's Christmas Day 2010 release. "One of the therapists we refer to in Chicago said she had a 70-year-old man come in this week.... Across the board, that movie is so meaningful that anyone who has seen it will never laugh at stuttering again."
Maybe that's why one of the foundation's videos, Stuttering: For Kids, By Kids, has been viewed more than 50,000 times in the past week. The charity, which educates and refers stutters and specially trains speech therapists, also "whipped out a poster three weeks ago," Fraser laughs. "We designed ["Stuttering Gets the Royal Treatment] Friday morning, and on Monday at 5, it came off the press. The printer had never done that before. Everyone at the print house was excited." She had no problem securing permission from the independent film company, The Weinstein Company, to use photos from the film in the poster, which also directs viewers to the foundation website.
What have been the biggest impacts of the film on her group? "The exciting thing about The King's Speech is that people realize they can become fluent," Fraser enthuses. "... It's obvious in the movie that speaking is a lot of work, but ... some of the methods you see in the movie [such as learning to speak in phrases rather than entire sentences] are techniques that have been used over the years."
It also focuses on the "beautiful therapist-patient alliance. The king got to the point where the therapist was his close friend. Like all therapeutic situations, there are ups and down, but the beautiful way this relationship unwound is important.... You must have that total trust between the professional and the patient." She thinks film viewers will better understand how that deep relationship works.
You can join Fraser and her staff in rooting for the foundation and The King's Speech Sunday night during the 83th Annual Oscars Ceremony. Watch a trailer and learn more about this Best Picture Nominee here.
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Comments
I love seeing this in Acronym! ASHA (American Speech-Language-Hearing Association) has also been caught up in the enthusiasm over The King's Speech--and it made watching it win 4 awards last night so fun for me. Knowing how exciting it has been for our members (SLPs aka speech therapists) to see their profession in the spotlight has been great, and I have to say the Stuttering Foundation has done an incredible job using the film to raise awareness about stuttering. Another cool tie I saw was from the British Stammering Association--someone there (not staff, I don't think...I saw it on their Facebook page) suggested donating money to their foundation for each Oscar the film won.
ASHA also did a bunch of stuff--several blog posts about the film written by members(including an interview with Jane Fraser), several articles in our other publications, LOTS of tweets and Facebook posts highlighting all the news coverage the film has been getting for months, and also some videos on our YouTube channel talking about why the film is so important and the effectiveness of the treatments featured in the movie.
Sadly despite all the film has done to raise awareness about stuttering, NPR runs this headline today "'King's Speech' Shines, But Oscar Show Stutters". Way to totally miss the point and again use the word "stutter" in a negative context.
Posted by: Maggie McGary | February 28, 2011 10:48 AM