When I grow up, I want to write like Seth Godin
I write 802 words and craft a post on leading vs. serving that is fair to middling.
Godin takes 150 words to explain the concept a hundred times better. Ok, a thousand times.
The comments to my post focused mostly on the definitions of serve and lead. Godin changes the terms a little, in this case he differentiates between what someone needs (a product/program etc. that will help them be healthy) versus what they actually want (potato chips). Associations routinely provide the potato chip and never look for what the member/public actually needs. More than anything, that's the truth I was trying to find in my post.
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