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Anatomy of a Web Launch

Over the next few months, my association will venture into the great known. We will boldly go where millions have gone before, and we will stumble and perhaps fall. And in the end, we hope we will be a smidgen wiser and better off than we were before.

I speak of a new content and social networking website we have been hungrily planning, conniving, ghoulishly hoarding close to our breast, for over a year. And you will experience the final development and launch of this site with us, if you DARE!

Here is what I will attempt to do here at Acronym:

- Describe our web strategy and planning process without putting you to sleep.

- Update you on things that are a major pain in our you-know-what.

- Tell you about our partnership strategy, and how it cut our expenses in half.

- Show you all this cool diagram-thing I had our graphic designer create to illustrate our philosophy of Content, Communication, and Community, and explain why I quoted Spock.

- Our logo design process, which was maybe one of the more painful things I've experienced in a long time--I won't even tell you about choosing a URL, as I still have PTSD from it, I think.

- Talk to you about how we dealt with some normal defenses and challenges to the project from board/volunteers/ourselves.

Now, my association isn't the first or the last to go through this kind of experience. I'd like to hear from you. What cautionary tales do you have to share from past website launches? Building a new online community? What questions would you like to see me write about in this series of posts? I'd love to hear your thoughts!

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Comments

Brian, looking forward to the series of posts!

I wrote an article a while back on the five keys to a successful website launch from a technical perspective. This may be useful for you and others.

http://www.highcontext.com/resources/5-critical-steps-for-a-successful-web-site-launch/

Mark Anderson, CEO of the American Society for Surgery of the Hand, has posted on the ExecSec listserv some excellent information about his association's experience in implementing (or not) social media. I encourage you to check it out and maybe even talk to Mark.

I will be very interested to follow this. Many of our members, franchisee associations, are struggling with how much they should make public, and are way behind the social media curve.

David, Bob, and Michael...thanks for the notes! I like the 5 critical steps article David, although I sort of closed my eyes when I went to it, and sheepishly looked, with fears that I may have violated some of these steps lol. Looks like we are safe so far...

In terms of Michael's comments, I agree...it seems like it is increasingly hard to develop a strong online strategy; the more complicated the web gets, the harder it is to focus...my next blog post will address the initial process of this project, and how we managed to filter out some of the noise and focus on what was important to us first. Hope you all like it,keep the comments coming!

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