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What if associations promoted all of the lowest-ranking staffers to VPs for a week?

Bruce Hammond has added to the discussion of big ideas on his Insights from a Future Association Executive blog. He follows up Scott's two posts about staff heirarchy by considering what would happen if association VPs and entry-level staff pulled a week-long switcheroo.

Bruce wonders how a VP's perspective might be affected if he or she considered these questions: "What are members frustrated about? Why are the processes at that level so tedious? Why is it so hard to get my voice heard by those at the highest level?"

Thanks Bruce. Keep those big ideas rolling around in your heads (and on your blogs), everyone. Happy Friday.

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Comments

I think that switching positions would be wonderful and eye opening experience for everyone involved, especially for the CEO/VP taking on the front line positions. Kudos for this big idea!

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