Acronym

Thanks go out to KiKi L'Italien and Jeffrey Cufaude, the latest association bloggers to join the discussion this month on big ideas for associations.

On her Acronym Soup blog, KiKi tosses up this idea: what if associations "identify one day a year for free memberships and keep it secret until the actual day...then announce it using their social media outlets"? She says she doesn't think it's a "big" idea, but it seems pretty radical to me, so I like it. KiKi says it's "exciting to think of watching the word of mouth and viral nature of the promotion unfold during the day." Agreed.

(BTW, KiKi's idea was a new one, not included on the original list of big ideas that were submitted by readers in October. Adding ideas, of course, is encouraged. Those of you out there contemplating writing your own entries for Big Idea Month, consider that list just a starting point.)

Meanwhile, on his Idea Architects blog, Jeffrey sees Big Idea Month as a chance to also reflect on the ways we think about and pursue (or fail to pursue) big ideas, and he uses a surprisingly accurate analogy to a classic Seinfeld episode (aren't they all classic, though?). Jeffrey says "Pursuing a big idea is an experiment. By the time it is a sure thing, it rarely qualifies any more as a big idea." Excellent point, one to keep in mind in the midst of this month's various discussions.