Tough economy prompts nonprofit to try weird-but-wow raffle
Whoa—just when you think you’ve heard of almost every type of fundraiser in the world, something comes along that gives you pause. This time it’s by a youth service nonprofit called World Youth Empowerment, which has created what it calls a “Mega House Raffle.” Winner of its grand prize can select “any property for sale within the state of California up to a value of $3 million.” Oh, and it includes $200,000 in furnishings and a new Bentley Continental GT car.
“But what about gift taxes?” you might sigh. Nada. The prize is tax-free, resulting in a total prize package worth more than $4 million. No need for a West Coast home? Take $2 mil instead. Yeah, that’s what makes this raffle fundraiser the largest in America to date, according to WYE. And just to keep it more exciting, only 60,000 tickets at $150 each will be sold, starting October 15.
According to WYE Executive Director Charlie Smith, the poor economy with its deep funding cuts in the public sector and drop in private giving is forcing nonprofits to seek “non-traditional means of fundraising. We chose a charitable raffle, but needed to make it large, unique and exceptional to distinguish it from other raffles. With valuable assistance from our private benefactors, we created the Mega House Raffle that certainly qualifies in all respects." He hopes to raise $9 million from ticket sales.
The prize drawing is on March 22, 2010, but WYE is giving away hundreds of smaller prizes in 16 early-bird drawings. I’ll be interested to hear whether Smith meets his fundraising goal, but in the meantime, I’d also like to hear what other out-there types of fundraising is going on in the nonprofit community. Any original twists on long-time favorites such as auctions, raffles, cause marketing, events, whatever?
| | Permalink |
Comments
A house, a bentley, furnishings, and tax free?!?!? Well, I'm out of work and looking for a break. The odds are an order of magnatude better than the state lottery. So, I'll give it a try. Wish me luck.
Posted by: Dave Thomas | October 13, 2009 1:03 PM