Other angles on the membership discussion
It's been a week since our first post on membership models, and several others in the blogging community have joined in the discussion. Our traditional look at other blogs covering the sector, Quick Clicks, will be posted tomorrow by our own hyper-engaged Lisa Junker, but I wanted to give a quick point to these four posts on membership:
• Tony Russell on the Membership Marketing Blog weighed in with "A Response to Acronym Blog: Membership Recruitment and Retention are Alive and Well," noting that membership is alive and well in associations, and is increasingly becoming a tactic of the for-profit world.
• Maddie Grant from SocialFish writes in "Being interesting – at the heart of the future of membership?" that organizations need to be interesting, and that goes beyond style or creativity. It's about connecting with people in ways they find valuable.
• Jeff De Cagna on Principled Innovation says in his post, "Exploring the new look of associating," that he'll be exploring the themes of trust, contributing, and meaning in future posts.
• David Patt on Association Executive Management is pretty emphatic in "Membership is not dead!" that, well, membership is not a dead model, rather it is one that is being defined differently.
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