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A recurring theme through this year's annual seems to be a greater emphasis on members helping members. Through ASAE's Twitter feed and sitting through both formal and informal discussions, the chatter is working on how can associations both simultaneously leverage their members existing connections (membership recruitment, retention), continue to create meaningful new ones (training, forums, networking) while sharing or even acquiescing the control of making all of this happen. Historically Associations were developed to serve their constituencies and became the authority for their members; with SocMed technology and philosophy, are we seeing a transition to an even greater facilitation role? How does that become integrated with "traditional" products of training, position papers, events?