Fundraising in a “Flatter World”
Joanne Fritz, who writes for the nonprofit section of About.com, expresses enthusiasm for a new book of interest to associations and nonprofits that are re-examining fundraising techniques in the new economy.
Building on Thomas Friedman’s best-selling book, The World Is Flat: A Brief History of the Twenty-First Century, author Jon Duschinsky explores the effect of such increased global connectedness on philanthropy in his new book, Philanthropy in a Flat World: Inspiration Through Globalization (Wiley, 2009). His four-step process for how nonprofits should adjust to a flatter world economy is succinctly summarized in the Fritz review.
“Nonprofits have been slow to catch on to the survival techniques of a flat world,” she writes. “Philanthropy in a Flat World is a quick read that might just help your organization transition from a 20th-century organization to one that can flourish in the 21st century.“
Friedman, by the way, is essentially crowdsourcing “Chapter 18” of his next version of The World Is Flat. You can watch the experiment in action—and even participate—on his site.
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