Crowdsourcing a new book on corporate social responsibility
There was lots of buzz about crowdsourcing at this week’s Annual Meeting & Expo. I like this latest example underway--a new project by Seventh Generation, a “green products” company, and partner Justmeans to crowdsource a virtual book on “innovative CSR/sustainability work you all are doing” in your companies and organizations.
The book aims to “help companies choose opportunities to create products and services that deliver a Return on Purpose as well as a Return on Investment” and applies to associations as well. Consider contributing your own organizational story on sustainability, and then watch Seventh Generation CEO Jeffrey Hollender’s provocative call urging business leaders to move beyond what he calls “first-phase” efforts at corporate social responsibility toward a CSR “reinvention” in his four-minute video, Is CSR Dead?
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