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Good afternoon! Here's your weekly roundup of great reads:

- I've come across a couple of new association blogs in recent days. Mark Bledsoe is writing the AssociationOkie blog, and Eric Casey has launched the Association Unbound blog. Be sure to check out a cool feature of Association Unbound: "Bring Out Your Dead," intended to be a place to share and learn from failure. Mark and Eric, welcome to the association blogging world!

- Steve Drake at the Association Voices blog has two posts on his thoughts about reinventing associations.

- If you've found yourself saying recently, "I love that idea, but we just don't have the resources right now," Holly Ross at NTEN has four reasons why innovation matters now more than ever.

- Michele Martin has some very interesting thoughts on knowledge work, based on the new book Shop Class as Soulcraft. She raises some questions with definite implications for associations, such as "When we talk about 'knowledge workers' who do we really mean? Is this as large a group as we think or are many of the people we think of as knowledge workers actually working as glorified clerks?"

- How can recent recommendations from Forrester Research on how organizations should be structured in the age of social media work in the association world? Maggie McGary at the Mizz Information blog has some tough questions.

- A lot of bloggers are thinking about membership lately; Cecilia Sepp at the Association Puzzle blog reports about her experience with reducing the grace period for lapsed members. Cynthia D'Amour wants you to think about what motivates your members to take action. And the Vanguard Technology blog wants you to blow up your website's members-only area immediately.

- Sue Pelletier at face2face points to a really interesting article offering 10 alternative business models for events.