« Encapsulating Economic News for Members | Main | One rotten apple ... »

Emergency preparedness: How prepared are you?

On June 11, 2009, according to the Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO) signaled that a global pandemic of novel influenza A (H1N1) was underway by raising the worldwide pandemic alert level to Phase 6. This action was a reflection of the spread of the new H1N1 virus, not the severity of illness caused by the virus. At the time, more than 70 countries had reported cases of novel influenza A (H1N1) infection and there were ongoing community level outbreaks of novel H1N1 in multiple parts of the world.

Since the WHO declaration of a pandemic, the new H1N1 virus has continued to spread, with the number of countries reporting cases of novel H1N1 nearly doubling. The Southern Hemisphere’s regular influenza season has begun and countries there are reporting that the new H1N1 virus is spreading and causing illness along with regular seasonal influenza viruses. In the United States, significant novel H1N1 illness has continued into the summer, with localized and in some cases intense outbreaks occurring. The United States continues to report the largest number of novel H1N1 cases of any country worldwide; however, most people who have become ill have recovered without requiring medical treatment.

Given ongoing novel H1N1 activity to date, CDC anticipates that there will be more cases, more hospitalizations and more deaths associated with this pandemic in the United States over the summer and into the fall and winter. The novel H1N1 virus, in conjunction with regular seasonal influenza viruses, poses the potential to cause significant illness with associated hospitalizations and deaths during the U.S. influenza season.

As many of us prepare to host annual conventions and expos this fall, now’s the time to consider issues of emergency preparedness. At its core, emergency preparedness is an issue of social responsibility. As meeting professionals and association executives, we are obligated to make decisions and take actions that will enhance the welfare and interests of not only our members, but of the general public, as well. As we consider the number of people who will travel to our next major event, can we honestly say that we’re adequately prepared for an outbreak of H1N1? What about any number of other crisis scenarios that could affect our next meeting or expo?

Take a moment to reflect on your association’s emergency preparedness. How prepared are you? What crisis scenarios have you experienced first-hand? Was your crisis response plan successful? What did it look like? What would you do differently given the chance? What resources would you recommend to others who are just now considering issues of emergency preparedness?

|

Comments

One concern of a pandemic is "social distancing" where people are instructed to stay away from other people and people fearful of catching the flu stay way. During the 1918 pandemic, cities and state forbid public gatherings - no theatre, school, even weddings and funerals with many people were band. Therefore annual meetings, conferences and conventions may be prohibited or very poorly attended. Many event cancellation policies include a "disease" exclusion - check with your insurance agent to determine if your policy has such an exclusion.

So the challenge is how long can your association survive with an absentee rate of 40% or higher. At what point do you just close the doors until the pandemic is over? The entire world economy will take a very big hit.

I don't want to scare you too badly just enough to get you thinking about your contingency plan. Identify your most critical and essential business operations that have to continue and which operations can be temporarily set aside or run at a greatly reduced level. Also consider your options if your annual conference has to be canceled or participation greatly reduced. A pandemic will challenge everyone personally and professionally.


Leslie:

Great advice. For others reading this string of posts, what other non-pandemic crisis scenarios are you and your meeting professionals prepared (or not) to manage?

--aaron

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)