The classic association blunders
One of my favorite scenes in The Princess Bride is the battle of wits between The Man in Black and Vizzini. And some of my favorite lines from that scenes are Vizzini saying, "You fell victim to one of the classic blunders! The most famous is 'never get involved in a land war in Asia,' but only slightly less well-known is this: never go in against a Sicilian when death is on the line!"
My question for today is: What are the classic association blunders? In other words, what are some bad ideas or common mistakes associations are particularly prone to that we should all look out for and try to avoid? I have a few thoughts, but I'd love to get yours as well:
- Over-relying on a few key volunteers
- Focusing communications on what's important to the association rather than on what's important to the member
- Letting fear (particularly fear of legal action) prevent the association from moving forward with new or creative ideas
- Over-relying on a particular revenue stream (membership dues, a single yearly event, a particular golden-handcuff product or service)
- Over-relying on the opinions of volunteer leaders about what "the membership is thinking," without necessarily testing that opinion with research of the membership at large
What classic blunders would you add to the list?
(Of course, this reference is not aimed at a certain one of my colleagues who has never seen The Princess Bride. He is sadly culturally deprived.)
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Comments
I just committed a classic blunder: I moved forward with an important industry-wide project without full support from the Board.
I should have known better. But I'm correcting it and it's not (never is) the end of the world.
Posted by: Martin Tirado | July 22, 2009 5:35 PM
Well, the most classic blunder of all has to be never having seen The Princess Bride.
I would say some others are:
-- Thinking you are in the business of offering a particular product or service (we are in the tradeshow business, we are in the magazine business, etc.)
-- Forgetting that people (staffers, volunteers, members) can't read our minds.
-- Not asking for the sale.
-- Assuming that all members value the same things at the same time.
-- Not making leadership development a key and ongoing practice.
-- "I know how to read a contract, I don't need legal review on this one."
-- Hiring personal friends as vendors or employees.
-- "This issue will probably go away if I just ignore it."
Transparency is nice and all, but I'll avoid pointing out which if any of the above I have been personally guilty of ....
Fun post!
Posted by: Kevin | July 22, 2009 6:29 PM
Lisa I am sure I can come up with more if I had time but to me the most classic association blunder is the shooting down of ideas because "they have been tried before." Situations change all the time and so can results. Just because it didn't work the first time doesn't mean you shouldn't sesriously consider the idea again to see if the original idea, or a tweak of the original idea, may work now.
Scott
Posted by: Scott Oser | July 22, 2009 11:29 PM
Thinking that the Board is even remotely representative of the membership at large.
Forgetting that members couldn't give a [...] about your internal structures and processes, they just want something to get done, whether it's a tiny address change or a big project.
Letting squeaky wheels dictate EVERYTHING.
Posted by: Maddie Grant | July 23, 2009 12:55 AM
Classic blunders (besides taking a computer on vacation ...)
- letting the volunteer stay on because there's no-one else to fill the job
- running chapter of the year programs that routinely reward mediocre performance
- a retention program that relies on reinstatement calls
- volunteers without a volunteer management program
Posted by: Peggy Hoffman | July 23, 2009 9:01 AM
Love this post!
I'd add to this:
--Thinking that nobody below director level has any skills or thoughts of value
--Promoting people to their level of incompetence by assuming that just because you make someone a manager, they know how to manage people
--Failing to realize when a program or revenue stream is dead and cutting it rather than trying to keep it going because "we've always done it this way"
Posted by: Maggie McGary | July 23, 2009 9:55 AM
Great post. Here are some of my classic association faux pas:
- Not training staff, board members and volunteers on association 101 items such as what an association is, what it does, roles of staff, board and committees, etc.
- Forgoing strategic planning
- Not developing future association leaders
- Assuming volunteer workhorses make good leaders
- Recruiting all like-minded leaders that never question anything
- Assuming everyone will renew their membership because they like you
- Doing the same thing you've always done even though it's failed in the past and expecting different results
- Ignoring Web 2.0 world with the statement "our members don't use social media"
- Hiring family as staff, consultants or vendors
Posted by: Jeff Hurt | July 23, 2009 10:27 AM
Wow! Everyone has done a great job answering this one. I think I messed up my neck by nodding so vigorously to the comments posted above.
I think a classic mistake is forgetting that associations are in the business of connecting people with people they want and need to know. Everything else may bring in the profit on paper, but being able to make those connections for people is critical.
Posted by: KiKi L'Italien | July 23, 2009 12:23 PM
This is a really good post. I think a few other faux pas that I have seen are:
Posted by: Dave Sabol | July 23, 2009 12:38 PM
Here's a few that are related:
1. Not understanding what is of value to members in this Web 2.0 world where members can get "good enough" information for free all over the Internet. Blow up your members only area: http://bit.ly/KgqKH
2. Not being able to face the fact that something is no longer of value to the majority of your new members. "Why don't our members open the emails we send them anymore?"
3. Understanding that you must be remarkable and excellent in everything you do. Competition is too stiff to be second best. Gaining more members is not a goal, it's something that happens when you do a bunch of other things right.
Posted by: Chris Bonney | July 23, 2009 2:18 PM
I would add a few more:
1. Association staff not taking credit for or promoting their positive outcomes with key stakeholders and constituents.
2. Not hiring the right people to fill open positions.
3. Selecting a course of action because it's easy (nevermind it's the wrong thing to do).
Posted by: Aaron Wolowiec | July 23, 2009 8:02 PM