Acronym

Happy Friday!

George Siemens at the elearnspace blog links to an article on designing education in the "new economy of attention" that could inform some of the discussions happening in associations about Twittering and texting during conferences. In a related post, he announces a new project on social media trends and their implications for learning that sounds like it could be interesting.

Elizabeth Weaver Engel at the Thanks for Playing blog posted some food for thought on simplicity, inspired by engineering principles.

Deidre Reid at the Reid All About It blog has some in-depth thoughts on authenticity, what it looks like, and what it is.

I love this: The Association Rat blog suggests that everyone develop a "bucket list" of what you want to accomplish during your time in any given job.

Elsewhere, Wes Trochlil talks about some of the ways things we now have in abundance are creating new scarcities.

Jamie Notter tells us that leadership is not comfortable, and why it's important to accept that.

The Digital Now blog wonders about the cost of free lunch.

Some interesting social media case studies: Lee Aase talks about what they're doing at the Mayo Clinic, Mark Buzan describes a nonprofit's successful viral video campaign, and Rohit Bhargava analyzes a recent online scavenger hunt held by Virgin America.