Is social media hurting face to face meetings?
As we all know, there is more and more top-notch information being shared online, especially through all of the social networks. Twitter seems to be the hottest for now and the number of links to good, and not-so-good, information I receive on a daily basis is overwhelming. Social Networks now give us almost instant access to many of the experts that we used to have to attend face to face meetings to hear speak. Is this good or bad or both for associations?
My experience at the face to face meetings I have attended most recently is as followsâ€”great networking, lots of good people to meet and connect with but the content was just average. A lot of the presentations were people talking about things I had already heard, or read before, poorly hidden sales pitches or just â€œperformersâ€ up on stage keeping the audience entertained but not really providing much value. Overall the education did not make it worth my time and money to attend. Fortunately the networking did.
Has the purpose of having face to face meetings changed? Should they be all about â€œentertainmentâ€ and networking? Or do associations need to do a better job of really getting fantastic speakers who share information you cannot get online or at almost any other meeting? Since many associations derive a good amount of revenue from face to face meetings I think this is something we need to figure out sooner rather than later. What do you think?