Healthcare and social technologies
I just attended the session that paid for the conference. Jeff De Cagna faciliated a panel discussion between individuals representing Mayo, Sermo, Permanente and the Massachusetts Medical Society. It was a fascinating discussion, but with not much time, I'll focus on a few bullet points:
- Physicians who were seeking community online for collaborative problem solving are moving from anonymity to full disclosure of their identity to establish their following and gain recognition for their contributions.
- GenX is not interest in the peer-review journal process. It's too time consuming. We have to find ways to engage them differently. Avoid the filter then publish process and move to the publish then filter process.
- Some are comparing the advent of social media to the way the printing press, railways, telephone and TV changed society - it's that powerful.
- When offering something online, consider whether it creates harmony or puts community members at war. What you offer has to make life easier.
- Mayo Clinic has a internal group called Mayo 2020 that examines the ongoing relationships patients and their providers have with Mayo and how that may change if they don't need to come to the campus in the future.
Sites worth visiting:
www.sermo.com
www.medgle.com
www.patientslikeme.com
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Comments
I wrote this article about this phenomenon in '07 http://www.emilychang.com/go/ehub/app/health-20/ (/self-promotion).
This kind of thing is absolutely maddening because there is ABSOLUTELY NO REASON why associations can't be doing this kind of stuff. I mean, we're the ones with the "shovel-ready" databases.
Posted by: Nick | March 31, 2009 4:18 PM
Nice self-promo, Nick! Seriously, I have been surprised at the number of associations that have never tested e-communities with a listserv, let alone more free flowing social media platforms, for fear of criticism, liability issues, etc. So often we feel we govern and make decisions based on consensus, in reality a single complaint or objection from a powerful volunteer can stall an initiative, or result in an inappropriate "no go" decision. Often just leaves it up to someone other than the association to do it for our communities instead.
Posted by: Kevin Whorton | April 1, 2009 6:17 AM
I'd like to hear more about "Physicians who were seeking community online for collaborative problem solving are moving from anonymity to full disclosure of their identity to establish their following and gain recognition for their contributions." My thoughts have been moving along these same lines recently. The much ballyhooed anonymity of the Internet too often allows refuge for the mean-spirited and ill-intentioned. I look forward to the day when we are all who we are online as well as off. Perhaps Kristin can give us another post with more information from the session on this topic?
I'm also interested in "GenX is not interest in the peer-review journal process. It's too time consuming. We have to find ways to engage them differently. Avoid the filter then publish process and move to the publish then filter process." That might be a spark for a good discussion on http://www.thehourglassblog.blogspot.com/. Kristin, would you be willing to do a guest post on this subject there?
Posted by: Eric Lanke | April 1, 2009 9:11 AM
Thanks for posting this summary - really helpful for those of us that couldn't attend. Glad to hear that others are also seeing Physicians moving from anonymity to full disclosure of their identity to establish their following and gain recognition for their contributions. This a key step in building an strong community. We are seeing a similar trend in the social event sites for medical conferences that we've working on.
John Kanarowski
Zerista.com
Posted by: John Kanarowski | April 3, 2009 11:48 AM
Was data or a sourced cited on the Gen X assertion? That would be an interesting one for us to receive given that Xers are now hitting their prime as professionals.
Posted by: Jeffrey Cufaude | April 3, 2009 1:00 PM
@Jeffrey and Eric -
No data was sourced on the GenX assertion... the panelist who said it was a GenX physician himself.
Posted by: Kristi Donovan | April 6, 2009 10:15 AM