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Strategies for a rough economy

Monica Dignam, vice president of industry & market research for ASAE & The Center, presented findings from the just released: Impact Study: Beliefs, Behaviors, and Attitudes in Response to the Economy.

(See the full white paper on our new Economy Resources Online, a constantly updated new web page devoted to leading associations in a turbulent economic climate.)

Here are some of the ideas/suggestions for what associations are doing from session attendees:

- Waiving dues for a year for unemployed members.

- Expanding the “retired” member status with lower registration fees and less expensive dues to unemployed members.

- Enhancing the career services offerings, including adding mentoring opportunities, resume critiquing and commenting, and information on how to do a job search (in a profession where people may not have had to look for employment in a long time).

- Invite a group of members to a roundtable discussion to find out what issues they are having, bring in experts/economists to talk to them, and develop a white paper or other product for members.

- If attrition clauses are kicking in, use it to provide “scholarships” in the form of free housing to selected or hard-hit members. Involve chapters to help add value and possibly share cost burden.

- Rethink the annual meeting, replace big, expensive bash with low-key networking opportunities designed to get attendees talking with each other.

- Give attendees a $20 Visa giftcard instead of offering an expensive lunch or dinner.

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Comments

This session was a great conversation starter - the buzz in the hallways and on Twitter was infectious. One thing that rang true to me and that I heard from other corners is that a response to rethinking the larger conference is to look at chapters and components. These sub groups often align most closely with members key interests (and reason for joining) and so may be the most compelling hook - plus they after are less expensive, smaller and therefore more personal.

What really struck me about the report was the death knell http://www.imaginepub.com/leaderconnect/you-are-so-dead/ it spells for so many associations who can't help their own members when they need them most.

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