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I’ve got to hand it--literally--to the American Fertility Association. Its unique Manicures & Martinis infertility prevention program at a Manhattan nail salon gets this month’s applause for most creative outreach event.

The event, which drew long lines of young women “not quite ready to conceive but who might [want to] one day,” “exceeded all expectations,” according to the organization’s press release. As part of a unique-venue series that features health care professionals in conversation about infertility protection, attendees hear the message and “enjoy a complimentary manicure and martini or a Fertilitini, an all-organic, alcohol-free beverage, whose recipe is the winning entry from a nationwide contest.”

I love that AFA spurned traditional conference facilities in favor of identifying hot hang-out spots by the young women they want to target. Similar events are scheduled at other salons, health clubs, and boutiques.

Says Executive Director Ken Mosesian, "We were hoping to have 20 women register for the event. We registered 25, had an additional 25 show up, and had a waiting list of 34. I was taken by the thoughtfulness of the questions…. This was a clear demonstration of just how much this information is lacking and desired."