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Test, test, retest, and then retest again

General%20Session%20Sacca2%20blog.jpg

Live blogging from the Tech Conference general session with Chris Sacca (former Google executive)…

One note – Google constantly asked, what does [insert name of project here] mean for the end user.

This brought to mind Gammel’s comment I blogged on yesterday: “Test the hell out of it.”

It also brought to mind the late session on usability I went to yesterday when Will Fisher from the American Speech Language Hearing Association said that ASHA staff in fact had no idea how or how often members used their website. He said staff thought members accessed it daily or at least a few times a week. The reality: a few times a month at most.

Back to Sacca again: “The art is in the hypothesis, but the most important part is testing it. We’re constantly testing across our entire user base of 800 million users to improve the experience they’re having.”

Posted by Scott Briscoe on January 28, 2009 9:54 AM |

Comments

Amen! Thrilled to see the theme experiment and test emerging during this conference. How to do it? One good source Will and I shared in the Designing a User-focused Site yesterday is usability.gov. Check out its Examples page here: http://www.usability.gov/templates/

Posted by: Dina Lewis | January 28, 2009 11:06 AM

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