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Another nonprofit coughs up the money for Super Bowl ad

Add one more nonprofit-sponsored Super Bowl ad to the mix expected this Sunday: ClearWay Minnesota‘s "Cash Register." The spot, which will air only in Minneapolis, Duluth, and Rochester before going statewide in Minnesota, emphasizes, "We all pay the price for tobacco." We won’t know whether the anti-tobacco ad keeps its promise of being "fast-paced" and "provocative" until game time, but folks outside of Minnesota can see it January 30 at www.weallpaytheprice.com. The spot kicks off a campaign that includes a Web site and print, online, and bus ads.

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