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The Century Council, a social responsibility nonprofit funded by the U.S. distilled spirits industry that works to reduce drunk driving in the United States, is one of the latest organizations developing and piloting tools for cell phones as a way to explore the impact of so-called “mobile learning.” In mid-December 2008, it launched B4Udrink.mobi, an innovative, “at-your-fingertips” program for mobile phones that helps people better estimate their blood alcohol concentration (BAC).

The interactive program “takes the guessing game out of the equation and gives the user factual information about how alcohol consumption affects an individual's BAC,” explains the organization in its press release. “Accessible from any mobile device, the user quickly enters their gender and weight and the type and quantity of drink(s) they plan to consume. A few short clicks later they are given their approximate BAC.”

According to Susan Molinari, who chairs The Century Council, the organization developed the tool because “readily available access to such important information will lead to more responsible decisions that can now be made anytime, at any place.”

The site “is an enhancement of an earlier version of the program B4UDrink.org but is faster and designed to be easily used on any mobile device.”

If your association or nonprofit has been creating mobile learning or other types of campaigns that rely on cell phones, please feel free to post brief summaries on this blog, so others can view your samples.