Stuff That in Your Stocking—Generating Buzz Via “Naughty and Nice” Lists
Whatever your politics, I got a kick out of the 2008 Alliance for Justice Naughty and Nice list compiled from citizen-generated nominations to the list. What a light-hearted, graphic way to review the year’s golden and tarnished moments, and tie them both to the holidays and to the serious work of the nonprofit’s mission. The project also inspired lots of engagement from supporters--and it was sent to me three times by colleagues in various locales who found it amusing.
“We were swamped with your creative and thoughtful responses,” notes the staff in its introduction. “You lauded or loathed elected officials, progressive leaders, appointed judges, oil companies, champions of the 2008 campaign, and even Hollywood stars.” Hard to resist taking a peek, isn't it?
Lesson? Gift your organization with some good buzz by cleverly leveraging the holiday season to create content worth covering.
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