Thanking Supporters in a Memorable Way
I just got an amazing e-mail from DonorsChoose.org that contains a smart sample we all could mimic—a thank-you to supporters and the link to an incredibly moving short YouTube video about how a new $500,00 grant will be spent.
The video spokesperson is the person who actually nominated the charity—not a professional staffer or media spokesperson. DonorsChoose.org came in second out of 1,190 nominees (an amazing 20,650 people voted for it) in the much-publicized American Express Members Project competition. Can you imagine having a supporter or member who speaks from the heart like this? How powerful.
And wouldn’t you know, the Alzheimer’s Association, which won FIRST place in the competition, did a similar thing.
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Comments
What a great idea! Perhaps association's could do this with membership as well - I could see the President or some other members thanking them for signing up and talking about the strategic plan!
Posted by: Katie Paffhouse | October 17, 2008 4:26 PM
Thanks so much, Katie, for building on this idea. I LOVE the idea of doing something so much more interesting than simply sending a receipt confirmation of dues received. I think it leaves a very action-oriented impression, especially giving an elevator version of the strategic plan (brilliant).
Surely someone somewhere must have thought of this idea already and is doing it. I'm sure we'd all like to hear from anyone who is (hint, hint)....
Posted by: Kristin Clarke | October 19, 2008 11:00 PM