Quick clicks: Member service and unspoken truths
Here are some links for your Thursday morning (assuming it's already not Thursday afternoon where you are):
- Please join me in welcoming Kerry Stackpole and the Wired 4 Leadership blog to the association blogging community! Kerry's sessions at the last two Annual Meetings were some of my favorites, and I'm really looking forward to seeing his upcoming blog posts.
- Kevin Holland is sharing a series of "unspoken truths of association management" that pack a lot into a single sentence. My favorite so far is this one, but I highly recommend checking them all out.
- Rosetta Thurman at the Perspectives From the Pipeline blog shares her thoughts on "We ARE Nonprofit Culture, or Diversity Is Everyone's Business."
- Lindy Dreyer has an interesting breakdown of the lifecycle of an online community member, to help associations with social networks support their members as they move from being "lonely explorers" to active participants in the community. (The Find and Convert blog has a related post from an online marketer's perspective.)
- Renato Sogueco shares his association's experience with using the book Wikinomics to change their approach to member engagement.
- David Patt has a challenging post on excuses your members should never hear. On a related note, Matt Baehr says that your member service should never be reminiscent of the DMV.
- Jeff Cobb has posted a three-part series on the keys to selling more e-learning on the Hedgehog & Fox blog.
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Comments
Thanks for the mention, Lisa. I'd really welcome any comments from readers on their experiences with selling e-learning. Do the three points I raise jibe with your experience? Please drop by Hedgehog & Fox (using links above) and let me know.
And thanks so much for the other links. In particular, it has been too long since I have visited Rosetta's blog. - Jeff
Posted by: Jeff Cobb | October 9, 2008 8:21 AM
You're welcome, Jeff! I'm always glad to have the opportunity to point to interesting posts like yours and Rosetta's (and all the others listed in this post).
I'll look forward to reading the comments on Hedgehog & Fox!
Posted by: Lisa Junker | October 9, 2008 8:29 AM
Thanks for the link love, Lisa. Just like in real life, there are hurdles between different levels of online engagement. I've been really into Joshua Porter's writing on the subject. http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
Posted by: Lindy Dreyer | October 9, 2008 10:50 AM