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Have you ever felt the push-and-pull between the desires of contributors, advertisers, or sponsors and the strategic needs of your organization? The October case study in Associations Now takes a look at just that kind of situation. In the story, a COO is trying to balance between a sponsor who feels strongly that his products should be spotlighted during a conference to which his company has made a significant financial contribution--and a special guest who is critical to the success of the conference, but who has no interest in using the sponsor's products.

"All Out of Tune" is available online, with insightful commentary by Wendy Kavanagh, CAE, and Jack Hansen. What comments do you have about how the characters in this scenario could resolve the problems at hand?