Blog Action Days—Can They Really Change the Conversation?
For a good example of the power an organizational leader can have through his or her blog, visit the latest timely post by CEO Bill Shore of Share Our Strength, who details how the financial bailout may impact the nonprofit sector as a whole and warns that with 760,000 jobs lost even before the credit market freeze, the need for programs and services by nonprofits and associations will become ever greater.
His post, like those of many other nonprofit executive directors writing yesterday, coincided with an October 15 “Blog Action Day” in which more than 12,500 bloggers worldwide united to discuss poverty and its solutions. Tracked one-day readership of those blog posts? 13.4 million as of midnight that night!
Can one day’s worth of blog posts fundamentally shift public discourse on a major social issue? All I can say is that issues definitely won’t be addressed if no one is talking about them.
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