Acronym

No, not the Holiday season, it is pre-ASAE Annual Meeting season! And as a marketer, it is my most favorite time of the year because, well, I have to admit – I am a junk mail junkie! I love all of the postcards, packages, folders, letters…all of the beautiful, wonderful mail that I can get. Today I received something in the mail in a cushy, black, bubbley square envelope. What does it hold inside? The possibilities are endless! It could be a chance at winning a wii. (a favorite this year among vendors attending the Annual Meeting) Or a shiny new laser pointer key chain just for me. Or maybe a fun shaped stress ball for Laura who is also going to annual meeting. It is Peter’s first time so he is savoring every piece of mail he gets so that he can go and have cocktails at the Toronto booth or stop by QMDI to win a trip. Liz is also new to ASAE…maybe she’ll bring the top of a water bottle with her so that she can present it for the rest of the bottle at some special booth. Scott has spent 32 hours pouring through the ASAE mail and synching appointments and invites with his phone so that he can get optimal time with colleagues and friends.

Just this morning, Laura, Liz and I talked about the mail we got and which events we are going to attend – we made sure that we all got our GasLamp After Dark Passes. Laura and I spent a couple minutes reminiscing about the expo from last year and I have to admit, it brought a little tear to my eye. Just remembering all of the schwag that we got, yes, Christmas was good last year at the Mahan house. Thanks Exhibitors for all of the gifts to my family and friends. And as I am digging my way out of the annual meeting mail, I am humming to myself…”It’s the Most Wonderful Time of the Year.”