Associations Now August Case Study: Blog Brushfire
Those of you who read this blog and others are probably already aware of how fast bad news can travel on the internet. (For that matter, those of you whose associations have listservers probably knew that long before the first association blog was launched.) But when your association is the target of that negative blogger reaction, whatâ€™s the best way to handle it?
This monthâ€™s Associations Now case study, "Blog Brushfire," looks at a fictional association facing a wave of criticism online. Commentators Maddie Grant and Barbara Hyde did a fantastic job of peeling away the layers of the issue and looking at the many factors involved in responding to a communications crisis of this sort. What do you think? Has your association ever dealt with a similar situationâ€”and if you have, what advice would you share?