Acronym

I know social media is hot. Hey…I might even be staking my career on it. But multiple social media sessions during every timeslot? Whoa.

And yet, with all the hype and even a secret session, the best kept secret is a social media session that's neither a secret, nor about social media.

Media Relations is Dead...Long Live Media Relations! on Tuesday at 2:15 pm features three new media veterans. And one of them is a true social media star.

Who are these veterans? I first met speaker Frank Fortin, communications director for the Massachusetts Medical Society, two years ago as he was launching a feature-rich online community. He was ahead of the curve then, and he's ahead of the curve now. Chris Jennewein has nearly 20 years of experience developing online sites for U.S. newspaper groups. 20 years! And Brian Solis--besides being an AdAge Power 150 blogger (#38) and author--is one of the original thought leaders who paved the way for social media. He continues to be one of the most influential voices in the emerging social media industry.

This is a must-attend session for everyone with marketing, communications, media relations or public relations in their title. And since I tend to be late...could you save me a seat?