Mobile Web Site Aims to Serve Two Billion People
Although associations are notoriously reticent to take new risks, I’ve been collecting stories and examples of organizations and nonprofits that could be considered incubators or that have “Skunkworks” projects underway. The latest to join this pioneering group is the San Diego-based Autism Research Institute, which announced today that it has launched a mobile Internet Web site specifically for users of mobile devices and mobile phones.
According to a press release, the site emerged “in response to consumers’ desire for ‘practical’ mobile content” and is the first mobile Web site by a national autism nonprofit.
"There are almost two billion mobile Internet users today, and we're tailoring our organization's services to better serve those needs," says Director Steve Edelson. In addition, more people have mobile phones with Internet access than computers with online access, the group notes.
Among the content are reformatted major papers and studies from the group’s Web site, autism treatment information, advice for parents, and answers to frequently asked questions. The group is especially keen to promote its Autism Treatment Evaluation Checklist (ATEC) to parents and specialists. The tool helps “evaluate cognitive, communication, sensory, and social skills--as well as the physical health--of individuals on the autism spectrum” and can now be completed on a mobile phone and forwarded to a physician for review.
I’ll be interested to call back this group in a year to see what the uptake has been and whether the investment was worth it. If you know of other organizations that have deliberately developed incubator projects, please post them here or e-mail me offline at kclarke@asaecenter.org.
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