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Social media studies

There's a lot of discussion at association events (and on association blogs) about social media and its impact on membership organizations. If you've been wondering how those discussions are being reflected in actual practice, there are two studies going on right now to try to quantify that:

- The Angerosa Research Foundation is conducting a study to track trends and build benchmarks on associations’ practices and future plans related to Web 2.0. Topics to be surveyed include common uses of social media platforms like Facebook and Second Life, social networking best practices and member participation trends, wikis and tools for electronic knowledge management, benefits and uses of blogs, and strategies for minimizing liability and expanding participation. All participants will receive a complete summary of the research results. You can participate in the study online.

- Principled Innovation LLC and Omnipress have launched a survey designed to capture information on the state of social technology adoption in the association community. The study aims to capture information on how associations are using social technologies today, and how they plan to use them going forward. All participants will receive a complimentary copy of the full survey report. More information is available on the Principled Innovation LLC blog; you can fill out the survey online. Note that the deadline for participation is June 30.

I'll look forward to seeing the results from both of these surveys. Thanks to the Angerosa Research Foundation and Principled Innovation LLC for their hard work!

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Comments

Lisa, thanks so much for letting the community know about our P.I./Omnipress project. We truly appreciate it and we're looking forward to sharing preliminary results of the survey during the ASAE & The Center Annual Meeting in San Diego!

Many thanks to Lisa from the Angerosa Research Foundation. As the only independent, nonprofit organization dedicated to advancing the assn publishing/communication professions through industry research, we are particularly excited about the results of this study. The findings collected so far are fascinating!

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