Acronym

A few links for your Tuesday afternoon reading:

- The Association Marketing Springboard blog has been on fire lately--if you don't subscribe, you should! My favorite quote this week: "But in a realm where member evangelism is our highest goal, campaign thinking just doesn't cut it." Read the whole post here.

- Kevin Holland at the Association Inc. blog talks (in a very inspirational way) about how associations should be giving their members something to aspire to.

- Should the person in charge of your association's strategy also be in charge of killing things that don't work? David Gammel has some interesting thoughts on this.

- Association Meetings posted some stories from readers about wild and wacky requests from meeting attendees and speakers.

- Wes Trochlil is posting some intriguing case studies on association business intelligence efforts on the Effective Database Management blog. The latest one is here.